In 1999 Prince Hamzah consented to become the Honorary President of  the Jordan Basketball Federation (JBF). Since then he has worked vigorously to promote the youth of Jordan in general, and basketball in particular, in several ways.

The JBF's eight-year plan aims to elevate basketball, already the Kingdom's second most popular sport, by substantially increasing the financial resources of the Federation. An innovative national program (The Dunk Initiative), was launched in December 2001, to engage the private sector, through sponsorships and sports marketing vehicles, to provide clubs with the needed support to promote the game and to deliver professional teams competing at the highest international level.

It is Prince Hamzah's wish and JBF's plan to spread basketball and enhance its popularity across the country, starting with youth centers. The initial emphasis is on training teachers and coaches of young players, continuing through to the university and club levels.

The new sources of support will also improve training and incentives for the national teams at various levels, sponsor local events and finance their participation in regional and international events. As specified by Prince Hamzah, all JBF support is strictly performance-based, with built-in incentives to motivate individual players, coaches, referees and their clubs.

Teams will be able to hire professional, international coaches and benefit from the latest training techniques and improved game strategies that will create Jordan's first fully professional, competitive teams. At Prince Hamzah's directive, non-Jordanian players also will be permitted to join the club teams for the first time, to help develop the sport in Jordan. On the technical side, amending regulations and improved officiating and coaching will help boost the game.

As these initiatives unfold, the general public and basketball fans can look forward to a new level of exciting sport that will put Jordan on the map of Arab and Asian basketball.